Practice News
July 2014
The Royal Institute of British Architects this week reveals designs for fifteen captivating installations that will hit the shops this September as part of the RIBA Regent Street Windows Project and the London Design Festival.
Now in its fifth year, the RIBA Regent Street Windows Project twins exceptional RIBA architects with flagship retailers to create stunning architectural installations in the windows of shops, restaurants and cafes along and around Regent Street, W1. The project creates a vast public architecture exhibition seen by over one million people each week.
Squire and Partners’ installation for Brooks Brothers draws on Brooks Brothers’ historical brand reference of the Golden Fleece as a symbol of world trade, natural raw textile and the company?s trademark since 1850. A crafted sculpture comprised of two thousand handmade sheep suspended on golden threads illustrate the immaculate detailing of a Brooks Brothers product, whilst a cast bronze sheep – created by British sculptor Jonathan Sanders – grazes on the pavement providing an element of playfulness and interaction.
Tamsie Thomson, Director of the RIBA’s London Region, said:
“Architects are experts at using space creatively and imaginatively – from huge buildings to the smallest of home extensions. Architects think creatively about getting the most from a space and a budget.”
“Regent Street sees huge footfall with over one million people each week. We’re delighted to be giving such exposure to some of London’s most respected and imaginative architects, while adding a new cultural element to the shopping experience.”
This year’s windows will be installed overnight on Sunday 31 August. The exhibition will run for three weeks from Monday 1 September – Sunday 21 September, coinciding with both the London Design Festival and London Fashion Week.
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