The existing building at 14 Grosvenor Street developed structural problems during the construction of a neighbouring building and as a result was deemed unsafe for occupation. Consent was therefore granted in 2008 to demolish the existing building and replace with a new building sympathetic to the character of the Mayfair Conservation Area in which it is situated.
Grosvenor Street itself is a mix of architectural styles and it was therefore felt that, rather than creating a pastiche, a contemporary interpretation of the original building was appropriate for the site. The characteristics of a typical Georgian facade are employed in a modern way in the design, with a rusticated ground floor and a gradual reduction in window proportions further up the elevation. The resulting design sits comfortably in the immediate context and the conservation area as a whole.
Client A.S. Reid
Planning Consultant The London Planning Practice
Services Mecserve
Structure Alan Baxter & Associates
Photography James Balston
2014 Finalist
Natural Stone Awards
