Joining art’otel’s growing collection of art-inspired hotels across Europe, the 26-storey art’otel Hoxton takes reference from the history of nearby Silicon Roundabout and the mechanical components of early analogue computers.
The 26-storey cylindrical form, which occupies a prominent corner within the South Shoreditch Conservation Area where Old Street meets Great Eastern Street, comprises 357 guest rooms including 48 luxury suites, with city views maximised in all directions.
The tower also comprises a public art gallery with ever-changing exhibitions, a 60-seat screening room, spa and pool on the lower ground floor; The Brush Grand Café, lounge and cocktail bar at ground and first floor; and five floors of co-workspace above. Crowning the hotel are three levels of shared spaces including flexible event space, a destination restaurant and a skyline gym.
Client PPHE Group
Planning Consultant DP9
Project Manager Gear Construction
Services Meinhardt
Structure Meinhardt
Main Contractor Gear Construction
Facade Contractor Yuanda
'art’otel London Hoxton is a one-of-a-kind hotel experience, fusing art, design and hospitality to add to London’s ever-evolving, popular Hoxton and Shoreditch neighbourhoods. Squire & Partners’ design stands out as a modern day icon and we are proud to have brought this game-changing new art-inspired hotel to life together'
PPHE Group
2024 Commercial Sector, Winner, Gold Award
WAN Awards
Concept
Home to a prominent cluster of high-tech companies in the early 2000s, the cylindrical architectural form and external detail makes a subtle nod to nearby Silicon Roundabout’s history in the development of the computer, referencing the cogs and other mechanical components that the very first analogue computers were built with.
Form
Spanning the height of each band, twisted black aluminium fins are positioned in a syncopated rhythm around the tower. Each of the double-height floorplates is then rotated, to create the illusion of a series of moving components.
As the uses inside the building change rising up the floors, the arrangement of the twisted fins has been carefully adapted to create both solar shading and the appropriate level of privacy – with denser spacing on levels that house guest rooms whilst preserving city views, and fewer fins across the top floor entertaining spaces, accompanied by external terraces, to create more continuous panoramas.
Artwork
Internally, in collaboration with interior designer Digital Space, signature artist D*Face has led the concept and design of all guest and public spaces, including a 196m2 D*Face Masterpiece Suite. The contemporary urban artist, who has returned to the location of his first artworks in the East End, has created works that include original large-scale sculptures, murals and bespoke details throughout the building.
