Urban Golf Soho
Location London W1
Status Completed 2005, refurbished 2008
Approached by a client with an idea and a business plan, the practice undertook the interior design of the highly successful pilot scheme of Urban Golf – a new leisure activity that allows a golfer to play in conjunction with a machine simulating any golf course in the world.
At Urban Golf Soho, only a tiny notice and door buzzer distinguishes the club at street level. The interior’s shell, originally a basement print works, is left untouched. Instead the design sits independently inside the space, as if it could be packed up and moved on at any point. Here the exclusivity of the gentlemen’s golf club merges with the culture of the Soho drinking den. The space is enlivened by a series of full height murals, designed in collaboration with graphic designers, Mammal. Each juxtaposes the themes of golf and urbanity.
Client Urban Golf
Planning Consultant Rolfe Judd
Services Peter Deer Associates
Structure Price and Myers